Michael & Mario
Last night Mike fell asleep wearing his favorite Christmas present, a Mario hat.
ILM:09 focuses on the rapid innovation in local online, search and mobile – the Web’s “last frontier.” BIA/ Kelsey projects that these areas will generate hundreds of millions of dollars in new revenue.
ILM:09 Set to Break New Ground
For this year’s edition, we’re breaking lots of new ground. The 2 ½-day program features keynotes and sessions with the industry’s most important and innovative executives, research from BIA/Kelsey’s Interactive Local Media advisory service, and two SuperForums focused on Mobile Local Media and Out-of-Home advertising.
According to the latest wave of BIA/Kelsey’s Local Commerce Monitor Study, 77 percent of small and medium-sized businesses now include digital/online advertising in their marketing mix. At ILM:09, we will focus on how local media companies are helping SMB advertisers manage their online reputations and maximize their online investment. We’ll answer the key questions:
Major Topics to be covered include:
Paul Altobelli is a veteran Internet, marketing and technology professional with considerable expertise in search engine marketing, web site development, design, implementation and project management. [more]