Thursday, December 31, 2009, 1:40 PM // 0 comments

Michael & Mario

Last night Mike fell asleep wearing his favorite Christmas present, a Mario hat.

Hendrix's Killing Floor.

You want to know why I love Jimi Hendrix so much? Well, the first 48 seconds of this song is one reason. If you can play it LOUD.

Posted via email from Paul Altobelli

Wednesday, December 09, 2009, 2:10 PM // 0 comments

What is ILM: 09?

(From the Kelsey site)

Interactive Local Media 2009 (ILM:09)
is where the local online media community gathers to learn what's working, make connections and do deals. It is BIA/Kelsey’s flagship event, and takes place Dec. 9-11 at the beautiful and historic Hyatt Century Plaza Hotel in Los Angeles.

ILM:09 focuses on the rapid innovation in local online, search and mobile – the Web’s “last frontier.” BIA/ Kelsey projects that these areas will generate hundreds of millions of dollars in new revenue.

ILM:09 Set to Break New Ground

For this year’s edition, we’re breaking lots of new ground. The 2 ½-day program features keynotes and sessions with the industry’s most important and innovative executives, research from BIA/Kelsey’s Interactive Local Media advisory service, and two SuperForums focused on Mobile Local Media and Out-of-Home advertising.

According to the latest wave of BIA/Kelsey’s Local Commerce Monitor Study, 77 percent of small and medium-sized businesses now include digital/online advertising in their marketing mix. At ILM:09, we will focus on how local media companies are helping SMB advertisers manage their online reputations and maximize their online investment. We’ll answer the key questions:

  • What’s simple? Local boils down to simplifying buying processes and the user experience.
  • What works?  Local works when it is used over the right platform and in the proper context.

Major Topics to be covered include:

  • Local: Show Me The Money
  • Microsoft: Remaking the Local Portal
  • Localizing the Big Sites
  • Reputation - The New Driver for SMB Engagement
  • Google Local ’09
  • The Local/Lifestyle Nets
  • Making Money With/For SMBs
  • A Special Conversation with Yelp
  • Self-Serve Has Arrived?
  • Personalization and Local
  • Mapping Out Local Revenue and Services
Expected Speakers include:
  • Anamitra Banerji, Twitter
  • Brian Buchwald, NBC Universal  
  • Meredith Papp, Google

  • Greg Isaacs, AT&T Interactive
  • Tim Kendall, Facebook
  • Cyrus Krohn, MSN Local, Microsoft
  • Lem Lloyd, Yahoo
  • Kara Nortman, Citysearch
  • Andy Sims, Skype
  • Chris Spanos, AOL Local
  • Andy Vogel, Los Angeles Times Media Group

Posted via email from Kelsey ILM 09

About Paul Altobelli

Paul Altobelli is a veteran Internet, marketing and technology professional with considerable expertise in search engine marketing, web site development, design, implementation and project management. [more]

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