What is ILM: 09?
(From the Kelsey site)
Interactive Local Media 2009 (ILM:09) is where the local online media community gathers to learn what's working, make connections and do deals. It is BIA/Kelsey’s flagship event, and takes place Dec. 9-11 at the beautiful and historic Hyatt Century Plaza Hotel in Los Angeles.
ILM:09 focuses on the rapid innovation in local online, search and mobile – the Web’s “last frontier.” BIA/ Kelsey projects that these areas will generate hundreds of millions of dollars in new revenue.
ILM:09 Set to Break New Ground
For this year’s edition, we’re breaking lots of new ground. The 2 ½-day program features keynotes and sessions with the industry’s most important and innovative executives, research from BIA/Kelsey’s Interactive Local Media advisory service, and two SuperForums focused on Mobile Local Media and Out-of-Home advertising.
According to the latest wave of BIA/Kelsey’s Local Commerce Monitor Study, 77 percent of small and medium-sized businesses now include digital/online advertising in their marketing mix. At ILM:09, we will focus on how local media companies are helping SMB advertisers manage their online reputations and maximize their online investment. We’ll answer the key questions:
- What’s simple? Local boils down to simplifying buying processes and the user experience.
- What works? Local works when it is used over the right platform and in the proper context.
Major Topics to be covered include:
- Local: Show Me The Money
- Microsoft: Remaking the Local Portal
- Localizing the Big Sites
- Reputation - The New Driver for SMB Engagement
- Google Local ’09
- The Local/Lifestyle Nets
- Making Money With/For SMBs
- A Special Conversation with Yelp
- Self-Serve Has Arrived?
- Personalization and Local
- Mapping Out Local Revenue and Services
- Anamitra Banerji, Twitter
- Brian Buchwald, NBC Universal
- Meredith Papp, Google
- Greg Isaacs, AT&T Interactive
- Tim Kendall, Facebook
- Cyrus Krohn, MSN Local, Microsoft
- Lem Lloyd, Yahoo
- Kara Nortman, Citysearch
- Andy Sims, Skype
- Chris Spanos, AOL Local
- Andy Vogel, Los Angeles Times Media Group