What is ILM: 09?

(From the Kelsey site)

Interactive Local Media 2009 (ILM:09) is where the local online media community gathers to learn what's working, make connections and do deals. It is BIA/Kelsey’s flagship event, and takes place Dec. 9-11 at the beautiful and historic Hyatt Century Plaza Hotel in Los Angeles.

ILM:09 focuses on the rapid innovation in local online, search and mobile – the Web’s “last frontier.” BIA/ Kelsey projects that these areas will generate hundreds of millions of dollars in new revenue.

ILM:09 Set to Break New Ground

For this year’s edition, we’re breaking lots of new ground. The 2 ½-day program features keynotes and sessions with the industry’s most important and innovative executives, research from BIA/Kelsey’s Interactive Local Media advisory service, and two SuperForums focused on Mobile Local Media and Out-of-Home advertising.

According to the latest wave of BIA/Kelsey’s Local Commerce Monitor Study, 77 percent of small and medium-sized businesses now include digital/online advertising in their marketing mix. At ILM:09, we will focus on how local media companies are helping SMB advertisers manage their online reputations and maximize their online investment. We’ll answer the key questions:

• What’s simple? Local boils down to simplifying buying processes and the user experience.
• What works?  Local works when it is used over the right platform and in the proper context.

Major Topics to be covered include:

• Local: Show Me The Money
• Microsoft: Remaking the Local Portal
• Localizing the Big Sites
• Reputation - The New Driver for SMB Engagement
• Google Local ’09
• The Local/Lifestyle Nets
• Making Money With/For SMBs
• A Special Conversation with Yelp
• Self-Serve Has Arrived?
• Personalization and Local
• Mapping Out Local Revenue and Services

Expected Speakers include:

• Anamitra Banerji, Twitter
• Brian Buchwald, NBC Universal  
• Meredith Papp, Google

• Greg Isaacs, AT&T Interactive
• Tim Kendall, Facebook
• Cyrus Krohn, MSN Local, Microsoft
• Lem Lloyd, Yahoo
• Kara Nortman, Citysearch
• Andy Sims, Skype
• Chris Spanos, AOL Local
• Andy Vogel, Los Angeles Times Media Group

Posted via email from Kelsey ILM 09